Strategic Communications
Buric Consulting provides issues and crisis management, communications counsel and plan development, employee and stakeholder engagement, and media/presentation skills training with message platforms.
Whether you need short-term strategic counsel or full-time on-site support, we’re here for you.
Our Services
With more than 25 years of experience to help you achieve your business goals and solve problems, we are your strategic communications partners offering a full range of services. We have particular expertise in:
Now more than ever, with social media, every organization is at risk for an issue or crisis that could ricochet around the world. Organizations must be quick and nimble in determining and implementing the best communications plans. Preparation is the key to effective issues and crisis management, and the team at Buric Consulting can work with you to build a comprehensive crisis plan and be with you every step of the way in the event of an issue or crisis.
Our team will work with you on developing your communications plans to ensure we get the right approach and message, to the right people at the right time. We can research, write and execute any plan – quickly and comprehensively.
There may also be a need to gather input on a project and our team will work with you to design a consultation and engagement program that allows for meaningful input.
Your most valuable assets are your employees and two-way communication is critical to ensuring that employees are recognized, respected, inspired and engaged. Buric Consulting develops comprehensive employee engagement plans and, in the event of a labour disturbance and other workplace disruptions, works with you to deliver your story to key stakeholders.
Your reputation matters and effective communications with key audiences is critical to your success. With any media interview, presentation or speech, you have an opportunity to reach your key audiences with your targeted messages. Our approach combines theory and practice with a practical program tailored to the opportunities you will have.
Our seasoned facilitator will work with you to get the right people in the room and focus on the things that are necessary to achieve your objectives. We will work with you to set clear goals with a detailed agenda; conduct a situational analysis with a SWOT, gap analysis and environmental scan; ensure there is an action plan at the end of the meeting; and engage every person in attendance.
Team
Zdenka Buric is a senior communicator with a background in public affairs, media relations, crisis communications, stakeholder engagement, marketing and facilitation. Zdenka spent five years in Ottawa advising politicians, over 20 years with NATIONAL Public Relations, the last seven as the managing partner, and two years with BC Children’s Hospital Foundation as the VP of Marketing and Communications.
Jody Robertson is a communications and governance professional with 25 years' experience in both the public and private sectors. A former reporter, Jody was the chief spokesperson for British Columbia's largest emergency communications centre, E-Comm, for 18 years. Well versed in public affairs, crisis communications, public education, stakeholder engagement, strategic planning and board governance, Jody's previous roles included organizations such as Rogers Broadcasting, ICBC and the BC Cancer Agency.
Alex McMillan draws on 20 years of diverse experience in government, politics and the private sector and is uniquely positioned to provide strategic communications, government relations and advocacy counsel. Alex began his career in Victoria as a senior political staffer and later as a bureaucrat in various provincial ministries. He spent over five years as a consultant at NATIONAL Public Relations and most recently worked for three years at an integrated forestry company in Vancouver designing and executing its communications and government relations strategies before returning to consulting
Wendy Richmond is a communications professional with more than 15 years’ experience in a diverse range of industries. She holds a bachelor’s degree in Communications and a certificate in Technical Writing from Simon Fraser University. Wendy has a keen eye for detail, is tech-savvy and has exceptional organizational skills. Areas of expertise include technical documentation, content development, and social media channel management.
We work with a host of independent experts and can scale up or down to meet our clients’ needs. Our partners include researchers, former journalists, writers and designers.
Don’t just take it from us
Zdenka possesses a wide ranging strategic communications skill set that is rare. That is why so many organizations call on her. When an issue or crisis is at hand, Zdenka is always someone you want at the table.
Marcia Smith, Senior Vice President, Sustainability and External Affairs,
Teck Resources Limited
Zdenka’s experience in crisis and issues management along with her understanding of the ever-changing media and political landscape makes her a crucial and trusted resource. From writing strategic plans to preparing for media interview, she and her team are knowledgeable and ready to jump in whenever needed.
Kurt Heinrich, Senior Director, Media Relations, UBC
(formerly Senior Director, Media Relations and Public Affairs, SFU)
Contact us
Zdenka Buric
Zdenka@buricconsulting.com
604-619-4344
